Now that the web is such a strong marketing tool for small companies, you might think that business cards aren’t essential any longer. Incorrect! Your business card is your main point of contact in the real world and still is a critically crucial tool. For a little investment, your business card can increase your presence and begin generating trust, which causes sales.Here are some things to bear in mind:.
- People judge you by your business card. Does it look professionally produced, or did you crank it out using a diy program and workplace supply shop merchandise? No one is going to trust you to do business with you if you appear like a poverty stricken amateur.
- Make sure what you do is obvious. You would be surprised by the number of business cards don’t define exactly what the business is or the individual does. If you are mystical, you are not getting any business.
- Look special. Don’t develop a generic or off the rack business card and expect anyone to be amazed. Take a threat; it’s only a business card. An unusual card can be an excellent icebreaker.
Keep in mind, business cards have two sides. Why squander a perfectly silver lining by leaving it blank? Make your business card a “mini-brochure” by listing your services, putting a smart punch line, your website address, or even a graphic or picture on the behind. Many printers don’t charge additional to print on the back. Shop around for one that does not.
- Use the backside of your card as a “coupon” to provide a totally free service one time to brand-new clients. This method is called “just get them in the door the very first time,” and it can kick-start a relationship with a possibility.
Put your personal photo on your business card, and make it big, as in 1/3 of the card. We are not speaking about an old-fashioned framed “tombstone” headshot like a Realtor (even the more contemporary Realtors use fascinating pictures now). Please … get a brand-new, expert shot taken by a photographer who concentrates on business photography. Everybody gather zillions of business cards. Can you keep in mind all those people? No. You will keep in mind the person with a picture on the card.
- Develop a fold over card that actually is a mini-brochure. Because of sites, lots of small company owners don’t make sales brochures any longer. You can quickly develop a little brochure with two or 3 panels that fold down to the size of a standard business card. A great graphic designer can load it with info that sells.
- Use full color on your cards. The cost of 2 color cards has actually gone up and the expense of full color has come down. Full color less than you might believe, and a little extra cost is well worth it. Color sells and makes you look more intriguing and exciting.
- Use writable gloss, matte, or semi-gloss covered paper for your cards. It will make the color pop and you can still compose on the card, which can be crucial.
- Turn your business card into a.jpg and connect it to your e-mail signature. That way, your recipient can see all your info in a nice little included graphic.
Don’t cut corners. An expertly designed, interesting, helpful business card can increase your presence, open doors and begin relationships. You never ever know where your little business card might wind up and you want it to make an excellent impression when it enters the right-hand men.